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writing a press releaseWriting a Press Release

  • Send out 2-4 weeks in advance
  • Invite the press to come
  • Keep it simple - keep factual - minimal adjectives
  • Who - What - When - Where in first paragraph
  • How - Why in second paragraph
  • Include registration and contact information
  • Email press release to the general newsroom as a .doc, .rtf or .pdf attachment
  • Copy and paste press release into email body also
  • If you get to talk to a reporter
    • make yourself available
    • prepare
    • give GOOD information

Sample Press Release