I know I said that there wouldn’t be a weekly digest until after the holidays, but I wanted to get a couple things out so you could see them before Jan 7. Happy New Year!

MORE Quick Start Guide

Here’s a 3-up printable that gives an overview of the app. It’s double-sided, cutting marks are on page two. They’re each 3.5 inches, which leaves a little waste on one side (that’s why the margin on one side is a little bigger.) There’s space on the bottom of the back to add your library info and logo. As always, contact Reb if you need assistance. (kilde@ifls.lib.wi.us)

LAWDS got a makeover

A $120,000 digital ad campaign promoting libraries as partners in workforce development will go live statewide on January 10, 2022, and run until February 27. The goal of the campaign will be to remind the public of the role Wisconsin public libraries can play to connect job seekers with existing programs and services. If all goes according to plan, you will see new faces in your library!

New! Short video (13 minutes, 20 seconds) introducing all resources: https://vimeo.com/655433272

New! DPI website with resources to prepare library staff (bookmark this site on staff computer stations!): https://dpi.wi.gov/pld/workforce-assistance

What can I do to prepare for this advertising push in under an hour? 

Whether or not your library has been able to meet the needs of job seekers in your community in the past, in about TWENTY MINUTES you can position your library as a welcoming space for job seekers. Here’s how:

  1. Add a button or widget from the new marketing toolkit (customizable in Canva) to your library’s website and link it to JobCenterofWisconsin.com.
  2. Complete the Workforce Resources Inventory For Libraries worksheet to identify your library’s available services and needs. Tell users about the resources available to them at your library– put this information on your website, share with local workforce partners, and mention these tools/services in other communications!
  3. Assign staff to get familiar with the Job Center of Wisconsin website via this webinar or on the DPI website, here.

Have a little more time? 

Check out the full marketing toolkit on the DPI website here. This new resource was created to help your library reach job seekers in your community and is customizable in Canva. Inside you will find Canva templates, tips, and best practices from the marketing experts at KW2, a digital marketing agency out of Madison.

Want to learn more? 

Learn more about existing workforce partners and programs and find simple ways to help job seekers in your library here.

Watch this 13 minute recording (mentioned above) from system marketers about using the new toolkit resources and toolkit (recorded 12/13/2021).

Request a FREE 11×17 poster that looks like this Canva image by emailing Jennifer.Robertson@dpi.wi.gov.

Coming Up

Advocacy 101, January 19, 1-2 pm

Get ready to dust off that New Year’s Resolution of getting more skilled at advocating for your library

Jim Tripp, who is currently the IFLS Board president and the District 23 Dunn County Board Supervisor, will walk us through the basics of what we need to know to become effective advocates for our libraries. You’ll get a brief overview of the three levels of government, and then we’ll dig into the key characteristics of good local advocacy: what works and what doesn’t. We’ll leave time for your questions.

Please submit questions by January 14: https://forms.gle/YBQBGZmo3yQdSCsU7

This webinar is for library staff, trustees, and Foundation and Friends group members, and provides one contact hour for public library director certification. REGISTER HERE

Also coming soon

  • Jan 7: MORE Executive Committee Meeting
  • Jan 12: Talking is Teaching: Trusted Messenger Training
  • Jan 19: Advocacy 101
  • Jan 21: MORE Directors Council meeting
  • Jan 26-27: Wild Wisconsin winter Web Conference

To see details about events coming up, go to the IFLS calendar and choose agenda view. This will give you a list of upcoming events.