Marketing and Advocacy



Library Love Story handout created for 2023 Library Legislative Day


Explore MORE Passport Program toolkit

This is my library story presentation for 2022 Library Legislative Day

Explore MORE Passport Campaign page.


MORE app marketing toolkit

Accessible Design Handbook I found this handbook from The Association of Registered Graphic Designers of Ontario. The first chapter is on print design and it’s a clear and concise explanation of what’s important, with examples.

Cole Zrostlek’s Canva Resources (from Tech Days)

Annual Report resources

Libraries Step Up toolkit


Anne’s curbside counter Facebook post templates.

Marketing Plan template developed specifically for libraries by marketing staff from several Wisconsin library systems. There’s also an introductory webinar available.

Mask Graphics:

MORE e-card Facebook post or blurb graphic Suggested text: If you don’t have a regular library card from a MORE-member library and you’re a Wisconsin resident, you can get an e-card to use MORE’s shared electronic resources. Find the e-card self-registration form here.

About press releases

Most news outlets are ridiculously understaffed. They aren’t likely to have enough journalists around to read a press release, figure out how it applies to their audience and then write a news story about it.

I think it’s much more effective to tell a story:

Annual Report Visualizations

Click the images for your 2022 canva templates. The Trustee version has a page about customizing graphs and charts in Canva. The February 2023 Marketing Monthly is about annual reports.

Most IFLS libraries use Canva. If you don’t use it please contact me, Reb Kilde, at or submit a HelpDesk ticket and let me know the specific resource that would be useful for you. The WPI also has some tools for visualization, available on their website.

2022 Annual Report Canva Template
template trustees<br />

Divi’s Countdown Timer module is fully customizable and easy to install.  Use it to draw attention to any big event or deadline. (This one is counting down to the start of Library Card Sign Up Month.)

Divi’s Countdown Timer module








Here are the design and marketing support services that IFLS offers:

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Here's what I do at my library:

Your IFLS staff person for marketing and communications is Rebecca Kilde (

Questions about advocacy can go to John Thompson (